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BEYOND LIFE

BEYOND LIFE

BEYOND LIFE

Production campaign for Hatsu. Our challenge was to tell three stories during a Hatsu day in which the products fit the context.

Production campaign for Hatsu. Our challenge was to tell three stories during a Hatsu day in which the products fit the context.

Production campaign for Hatsu. Our challenge was to tell three stories during a Hatsu day in which the products fit the context.

CLIENT

HATSU

DIRECTOR

JUAN CAMILO PINILLA

PHOTOGRAPHER

POCHO

YEAR

2022

CLIENT

HATSU

DIRECTOR

JUAN CAMILO PINILLA

PHOTOGRAPHER

POCHO

YEAR

2022

CLIENT

HATSU

DIRECTOR

JUAN CAMILO PINILLA

PHOTOGRAPHER

POCHO

YEAR

2022

CHERRY PICKERS

PRODUCTIONS

making of

making of

PRODUCTION TIME

PRODUCTION TIME

2D

2D

2D

VIDEO TIME

VIDEO TIME

3MIN

3MIN

3MIN

STILLS

STILLS

14

14

14

SETS

SETS

06

06

06

FORMAT

FORMAT

DIGITAL

DIGITAL

DIGITAL

Credits

Brief Direction / Creative Direction: Julian Mesave (@julianmesave)

Director: Juan Camilo Pinilla @juanca_pinilla
Photography director: Luis Otero @luisotero.dp
Executive producer: Tatiana Castañeda @taticasta
Production design y art direction: Andrea Parejo @humorosart 
Art production: Sebastian Salve @ssalveph
Food makeup: @marcelaperezvelez, @tacoysabrina
Clothing: Jahir Rueda @jahir_rueda @mywork_infashion
1AD: Nataly Valdivieso @natyvaldy0101 @danielazapatacuellar
2AD: Ana Isabel Duque @annaisabelduque Daniela Zapata @danielazapatacuellar
AP: Alejandro Escalante @alejoescalante, Wilber Caro  @wilbeer.caro2ac, Felipe Hoyos @pipehoyosd
MUA: Paula Medina @paulamedinamua, @catalinapromua @fernandajaramilloe @isaflorezbeauty
Digital unit: @tomatocontent
Foto fija: Sara Espinosa @saraespinosaphoto
Making of: Esteban Buitrago @estebanvisual
Edition: @nicoherran
Composition y VFX: @officecreativa 
Colorización: @thriller.color, @wemakecolor 
Estudio de audio: Fabian Ramirez @wiremusic



Producer / (@loscherryscol) Cherry Pickers @Lukaskortes @Samirsaieh

Copywriting · Concept development · storytelling / Julian Mesave


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